In the 70s

The relaxed fashion of the 70s. Lungis, Maxis, Prints and more.


Worn with a short kurta. Accesorised with a choker, bindi and watch.


In the 70s : Kaftans, Halters, Maxis and Pant suits.

Via  : X, X and X.

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Rehana Sultan. (click for larger view).

From the photograph I can’t quite say if it is a lehenga/sharara/gharara but it is worn with a short tunic and dupatta and the stripes are reminiscent of Awadhi costumes.

Dupatta detail below.  The shaped eyebrows and curled hair are quite 70s.

19711 PTV Karachi, Zaheen Tahira, Zeenat Yasmin and Khurshid Talat in 1971 

There’s a little bit of everything here, sari with a sleeveless blouse (the 60s carried over for a bit), perhaps a gharara, embroidered and spangled trousers (name?), perhaps a salwar with a short kurta.

See also X and X.

Plucked eyebrows and hoop earrings.


In the 70s: The Sari
In my opinion the sari is elegant in a very easy way in this decade. Very no fuss, hardly any pinning, tucking of loose ends etc and just a drape that flows well. The brief blouses hark back to the choli but the matching blouse and light fabric make it of the time and an unobtrusive complement to the sari.
Rather obviously the decade loved prints and textile brands seem to have offered every hue and design. As Femina copy of the time says, “It’s print that makes a colour come alive, that stamps a character on a fabric.” Plenty of voiles – which contribute to the easy-breezy, low maintenance look of the time – but also polyesters and cottons.

About Anu M

A potted history of Indian clothing and fashion.
This entry was posted in 1970s, 2017 posts, Indian Aesthetics, Indian Costume, Indian Dress, Indian fashion, indian style, Indian Textiles, Indian Women, late 20th century, retro, retro fashion, Salwar Kameez, Sari, Sari Blouse, Vintage, vintage fashion, vintage sari, vintage style, Women and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

3 Responses to In the 70s

  1. Omer says:

    I love your research, but perhaps you can include other South Asian countries as well (such as Pakistan…Parchaiyan 1976 is an interesting drama depicting various saree forms of the time).

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